Whitepaper Launch: The Carbon Impact of GenAI in Media
Somerset House London | Tuesday, 23rd June | 11:00 – 12:30
DIMPACT and Carbon Trust unveil new research on the energy and carbon impact
of AI in media workflows, debuting at London Climate Action Week.
Read on to reserve your spot at the launch →
DIMPACT commissioned the Carbon Trust to conduct independent research to explore the carbon impacts of generative AI in the media sector. Join us in London to hear more about the research.
DIMPACT is a “think and do” coalition working to align industry changemakers and policymakers around meaningful, science-based solutions that reduce the environmental impacts of serving digital media products. The key objectives of the research were to advance the industry's understanding of the environmental impacts of GenAI, by:
• Demystify existing research into the emissions associated with AI models and systems, with particular focus on generative video.
• Proposing best practice methodologies for how AI-related emissions for video generation should be estimated and reported.
• Contextualising AI emissions by comparing AI solutions to counterfactual non-AI solutions, with specific relevance for the digital media industry.
• Encourage more open, transparent, and consistent AI-related emissions data sharing across the value chain.
What we will cover:
- Insights from the White Paper and the implications for the media sector
- Explore what further work is needed to further our understanding about the challenge and align on actions
- Followed by an open discussion with the audience
Forget boring conference rooms.
Join us at Somerset House.
We're bringing together the brightest minds in the business — and we're doing it at one of London's most iconic addresses. Somerset House sits right on the Thames, dripping in 18th-century grandeur, buzzing with artists, makers and cultural trailblazers. It's the kind of venue that makes your ideas feel bigger the moment you walk in.
Address: Somerset House, New Wing
➡️ View on Google Maps
Somerset House's New Wing is located on Lancaster Place, London WC2R 1LA, just off the Strand. The nearest tube stations are Temple (District and Circle lines, 3-minute walk) and Charing Cross (Batten, Jubilee, and Northern lines, 8-minute walk).
If cycling, there are Santander Cycle docking stations nearby on Surrey Street and Waterloo Bridge. We'd encourage you to avoid driving given limited parking in the area, but if needed, the nearest NCP car park is on Parker Street.
Got burning questions or topics keeping you up at night? Slide into our inbox at info@engage.slrconsulting.com
See what else is on 23 June.
Also happening at Somerset House, SLR's No Bull Conversation series brings together leaders from industry research, and civil society for the honest, straightforward, no-bull conversations you won't hear elsewhere.
Get In Touch
If you have any questions regarding the event, please reach out to Raphaëlle Bernard through info@engage.slrconsulting.com
